Business

Walmart Launches New Membership Program

Updated 2026-10-20 22:05 UTC 1 source Neutral

Walmart has introduced a new membership program aimed at competing with Amazon and Costco. Analysts question whether the deal is attractive to consumers.

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MarketWatch

Walmart takes aim at Amazon and Costco with new membership program — but is it a good deal?

Some analysts question whether people will actually take advantage of Walmart’s new bundle, and how easy it is to make sense of the benefits.

2026-10-20 21:47 UTC