Entertainment
Leica and Formula 1 Partner on Luxury Camera
Formula 1 has partnered with luxury camera brand Leica to create a $9,950 special-edition camera inspired by the racetrack. The collaboration aims to leverage F1's cultural cachet in the high-end camera market.
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Variety
Formula 1’s luxury ambitions are extending to the camera business. Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired
2026-10-21 03:00 UTC