Entertainment
Italian Content Investment Drops
Investment in Italian content production fell by 7.4% to €2 billion in 2025 due to uncertainty over domestic tax credits. A Cannes Market standout, 'When I Existed,' has been acquired for world sales.
Coverage timeline — 2 articles
Variety
Berlin-based M-Appeal has boarded “When I Existed,” a buzzy, feel-good second-chance drama comedy and Kafkian social satire which proved a standout at the Cannes Market’s Ventana Sur Goes to Cannes showcase, marking an auspicious debut for Uruguay’s Alejandro Damiani and Martin Avdolov. A select but
2026-10-21 11:04 UTC
Variety
Investment in content production destined for Italy’s film TV and streaming industries dropped 7.4% to €2 billion ($2.24 billion) in 2025, compared with the previous year, with the scripted sphere suffering most amid uncertainty over government support of the country’s tax credits and the ongo
2026-10-21 11:05 UTC