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ProSiebenSat.1 CEO Outlines Pan-European Streaming Strategy

Updated 2026-10-21 15:35 UTC 1 source Neutral

ProSiebenSat.1 Media CEO Marco Giordani unveiled plans for a pan-European streaming service at Munich Media Days. The strategy focuses on cost-cutting and leveraging advanced technology to compete in the European market.

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ProSiebenSat.1 Boss Marco Giordani Outlines Plan For Pan-European Streamer: “We Are Spending Less And Getting Better Tech”

ProSiebenSat.1 Media CEO Marco Giordani is all-in on a pan-European streaming service. Speaking today at the high-end German confab Munich Media Days, he explained the rationale for launching one streaming service across the multiple European territories in which ProSieben’s parent, the Berlus

2026-10-21 15:20 UTC