Business

Fanatics Launches AI-Powered Shopping Feature

Updated 2026-10-26 13:20 UTC 1 source Neutral

Fanatics, a sports merchandise retailer, has partnered with OpenAI to introduce an AI-powered shopping suggestion feature. The new Shop the Look tool helps customers navigate over 1.5 million items of sports gear.

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CNBC

Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.

2026-10-26 13:02 UTC