Entertainment

Lego Expands into Celebrity Talent and Brand Partnerships

Updated 2026-10-27 17:05 UTC 1 source Neutral

The Lego Group has appointed its first head of celebrity talent and brand-first partnerships, signaling a strategic move to expand its entertainment division. Kelsey Gray Sherman will lead the new role, focusing on collaborations with Hollywood stars.

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Variety
The Lego Group has appointed its first head of celebrity talent and brand first partnerships. Kelsey Gray Sherman has joined the company in the Hollywood whisperer role, which is part of the Entertainment, Partnerships & Content division. The new position “reflects the company’s growing fo
2026-10-27 17:00 UTC
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