Tech

Instagram's Long-Form Video Creators Face Uncertainty

Updated 2026-10-28 17:20 UTC 1 source Negative

Instagram is testing long-form videos to attract creators from YouTube but has not yet figured out how or if it will pay them. The platform’s head, Adam Mosseri, announced the feature on Monday, prompting immediate complaints from creators.

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The Verge

Instagram doesn’t have a plan to pay long-form video creators

Instagram is testing long-form videos (again) to lure in creatives from YouTube, but the platform hasn't figured out how (or if) it'll actually pay them. After Instagram head Adam Mosseri announced Features on Monday, creators immediately started voicing their complaints on Threads and Reddit about

2026-10-28 17:10 UTC