Entertainment

Theatrical Window Debate Heats Up

Updated 2026-10-29 19:50 UTC 1 source Neutral

Marcus Corp. CEO Greg Marcus has called on film studios to delay home release promotions during theatrical runs, citing the importance of boosting moviegoers' interest and ensuring a longer exclusive window.

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2026-10-29 19:45 UTC
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Marcus Corp. chairman and CEO Greg Marcus wants studios to hold off marketing a film as available to watch at home during an exclusive theatrical run. Windows are now longer, he acknowledged, but the timing of messaging is just as important in boosting moviegoing. PVOD or TVOD, premium and transacti
2026-10-29 19:47 UTC
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